Faster replies close more deals
Your leads don't wait — and neither does Nurturly.
Leads contacted within 5 minutes are up to 21× more likely to convert than leads left waiting 30 minutes or more. You reply in under 5 seconds — before your competitor even opens the notification. Source: Harvard Business Review / MIT Lead Response Management Study
Spam never reaches you — only real, ready-to-close leads do.
Every morning, one WhatsApp briefing — just the qualified leads, ready for you to close.
Founding Member access is limited.
WhatsApp-first, dashboard whenever you want it
This is your AI team — see it work.
this morning, 07:02
Good morning! Here's your brief:
📨 18 messages handled by your agents overnight
📋 23 leads in your pipeline (R 41,200 in open quotes)
🔥 2 hot leads ready for you: Sarah M. (pool quote), Johan P. (fencing job)
💬 3 conversations need your input
🔗 Visit Nurturly Dashboard
07:02 ✓✓
Leads today
4
Open conversations
11
Revenue attributed (MTD)
R 42,900
| Lead | Source | Stage | Last activity |
|---|---|---|---|
| Sarah M. | Meta Lead Ads | Nurturing | 2m ago |
| Johan P. | Website form | Qualified | 18m ago |
| Aisha K. | Google Ads Lead Form | New | 41m ago |
| Thabo N. | New | 1h ago | |
| Lindiwe M. | Messenger | Qualified | 3h ago |
"Yes please, this week if possible"
2m ago
"Hi, do you also do pool resurfacing?"
12m ago
"Perfect, thank you!"
41m ago
"Following up on the quote you sent"
1h ago
Aisha K. · via Meta Lead Ads
Nurturly agent · 12 sec later
Nurturly agent
Qualification agent
ActiveOnboarding agent
You
Onboarding agent
You
Onboarding agent
Why speed matters
This is what growth looks like.
<5sec
First response to a new lead — every time, day or night
24/7
Agents nurture leads even when you're on a job or asleep
1
WhatsApp brief every morning — plus your full dashboard, anytime
Time to first contact a new lead
Industry benchmark for SA service-business lead response; Nurturly's own agent response time, measured in testing.
How Nurturly works
3 things. That's the whole product.
-
Connect your leads
However your leads already reach you, they land in one pipeline. No copying names between spreadsheets and WhatsApp.
-
Agents filter, then nurture
Spam gets filtered out first. Real leads get an instant, on-brand reply — nurtured from cold to hot, then handed straight to your team to close.
-
Your morning brief. No new app.
An automatic WhatsApp message kicks off your day with a snapshot of your leads and conversations. Want more detail? Your full dashboard's there too, anytime.
Everywhere your leads already are
Connect the channels you're already using.
No new channel to advertise, no new number to learn — Nurturly plugs into where your leads already reach you.
Messenger
Meta Lead Ads
Google Ads Lead Form
Website contact form
Website chat widget
See the whole system
From first message to booked revenue.
Hover a step to see how it works.
Swipe through the steps below, then tap one.
Leads come in from everywhere
Meta Lead Ads, Google Ads, WhatsApp, Messenger, your website form, and webchat — every lead lands in one pipeline the moment it arrives, whichever channel it came from.
Built for owners, not operators
You run the business. Nurturly runs the follow-up.
You're not logging into another dashboard to keep up. Your day runs from WhatsApp — the app you already have open — with a full dashboard still there whenever you want the detail. Setup is simple, quick, and easy — handled entirely by your onboarding agent.
Day to day
WhatsApp — no login needed
Full detail
Dashboard, whenever you want it
- Trades, pools, property services, medical, fitness — built for a business like yours, not a generic CRM.
- Cuts through the noise first — spam messages get filtered out automatically, so your agent (and your time) only goes toward real, revenue-ready leads.
- Every reply is written fresh for your customer and their conversation — no templates, no copy-pasted scripts, nothing that reads like spam.
- Every message logged and visible — nothing your agent says happens off the record.
- Join now and you lock in founding-member pricing before we go public.
Built for South Africa
Speaks your customers' language.
Leads message in whichever language they're comfortable in. Your agent replies in kind — automatically — and every conversation is translated to English in your dashboard, so you're never left guessing what was said.
Riaan P. · via WhatsApp
Nurturly agent · Afrikaans
Translated for you, automatically
Riaan: Good morning, what's the price to clean my pool?
Agent: Good morning Riaan! Happy to help 😊 A basic clean starts at R450/month — how big is your pool?
What's actually working for you
4 agents, each doing one job well
Four specialists working together as your lead-nurture team — for less than the cost of hiring one employee.
Qualification Agent
Answers every new lead within seconds, asks the right questions, and scores how serious they are — before you ever have to look at them.
Nurture Agent
Keeps the conversation going in your business's own tone, warming a lead from cold to hot — then hands off straight to your team to call and close.
Onboarding Agent
Has one guided conversation with you to learn your services, pricing, and tone — then builds the guidelines and guardrails every other agent follows when they talk to your customers.
Morning Brief Agent
Every morning, one WhatsApp message: new leads, hot leads to call, and any conversation that needs your input.
Before you ask
Questions every owner asks first
Is my customers' data safe?
Yes. We only ever message your leads with a valid, recorded lawful basis under POPIA — no exceptions. They can reply STOP at any time and it's honoured immediately, permanently, across every future message. We collect only what nurturing them actually needs — nothing more.
What does this cost?
Free during early access — no card, no commitment. Founding members lock in special early-access pricing before we go public, for as long as they stay on as a client.
Will this replace me or my staff?
No. It handles the repetitive first-contact and follow-up work — the "just checking" messages that eat your evenings — and hands a lead straight to you the moment it's ready to book. You spend your time on paying jobs, not on typing the same reply for the tenth time today.
How long does setup actually take?
A single guided conversation walks you through connecting your lead sources and telling us about your business — most owners are live the same afternoon. No developer, no IT department, nothing to install.
What if it just doesn't work for my business?
Founding clients get a 90-day, 3× guarantee — if Nurturly hasn't generated at least three times what you paid in booked, provable revenue within 90 days, you don't pay for it. The risk sits with us, not you.
Be first through the door.
We're opening to a small group of founding businesses first — join now for priority access and a discounted rate at launch.
First access at launch, plus a discounted founding-member rate